Posted by Trueline Radio | Thursday, July 31, 2014 |
Posted in
Business,
Life
Is it about a perfect relationship or about gender power
play? Or does it stereotype the woman, even one who is a super-achiever? The
jury is still out as a debate rages over a new ad by a leading telecom company
that attempts to pitch its network as cupid in a modern family context.
Here's how the ad rolls -- a perfectly turned out super-boss
asks her team to get a job done the same day. She indicates that "can't be
done" is not an option. The boss leaves while her subordinate is hard at
work.
Alone in the office, he gets a call from his wife who is
whipping up dinner for him. She suggests he abandon work and come home to a
great meal. For good measure she video calls him.
Turns out boss is also wife.
On social media some people have slammed the ad as
"regressive." Others argue that it is not so - well-known author
Shobhaa De said the ad depicts "consensual domesticity" and not
"enforced domesticity." (Watch)
Then there are those who allege that the ad is flawed - HR
policies in most places, they say - some of them in satirical tweets - don't
allow husband and wife to work in such a situation. There are still others who
have joined long conversations to say, "Hey it's just an ad."
Either way, it's a successful campaign - it has got the
eyeballs and generated buzz.
We are still wondering though whether the assignment got
done that day.
Gaza City: A
premature baby rescued by Gaza doctors from her dead mother's womb last week
has died due to complications and power cuts affecting the intensive care unit
where she was treated.
The six-day-old baby was born by emergency Caesarean section
on Friday after doctors at Deir al-Balah hospital in central Gaza managed to
save her from the womb of her mother, who died when an Israeli tank shell hit
her home.
The mother, 23-year-old Shayma al-Sheikh Qanan, had been
eight months pregnant, and the baby was named after her.
But the baby was deprived of oxygen between her mother's
death and doctors being able to operate, which meant she had to be hooked up to
a respirator at the maternity ward in Khan Yunis hospital in southern Gaza.
"The baby suffered an oxygen deficiency in the womb
after her mother's heart stopped," Dr Abdel Karem al-Bawab, head of the
maternity ward at Nasser hospital, told AFP Thursday.
"This deficiency caused the baby to asphyxiate
unexpectedly, rendering her brain dead," he said of the tragedy, which
occurred Wednesday.
"The ongoing electricity shortages played a role
because her oxygen tubes did not work properly and we had to resuscitate her
more than once manually."
Doctors told AFP earlier this week that her vital signs were
stable but said she would have to be on the respirator for "at least three
more weeks."
