Published On:Sunday, April 6, 2014
Posted by Unknown
Trinamool unveils mobile app, IIM graduates to write blogs for Mamata Banerjee's poll campaign
Didi has her eyes firmly set on Delhi, and her party Trinamool is gearing up to give the biggies Congress and BJP a run for their money, virtually!
On Sunday, the party launched the official Trinamool Congress app to enhance its presence in the virtual world. The customized application can be accessed on mobile handsets and tablets. Supporters can now use the new app to get all the information they want about their favourite Didi and her team online.
Compatible with over 5000 devices, the mobile app comes in Android as well as Apple versions. “We are very excited about this! This app is absolutely free. For Google, you can download it from the play store and for Apple devices; you can get it from i-store. Our first target is to get 10,000 downloads, says MP Derek Brien, the brain behind Trinamool's social media strategy.
The party also introduced 'Didi Direct', a new section on its website that will solely focus on party chief Mamata Banerjee's campaign activity all through the election season.
“I have always heard that digital communication means Facebook and Twitter. But that is not the case. They hold only 30% of the digital space. So we are launching 40 blogs as well. This will be a first and no other political party in India has so many blogs, adds Derek Brien.
The Trinamool has already got on board two Indian Institute of Management (IIM) graduates as interns who will write these blogs for the party.
The party may have been a late started but it's catching up fast in the online race. Mamata herself has more than six and a half lakh followers on Facebook and her party MP Derek Brien is perhaps one of the most popular handles on twitter in India.
Derek says, very few regional parties have a strong online presence and the Trinamool Congress takes pride in being one with the lead.
